Imitating a competitor's goods so as to cause confusion

An enterprise gives its goods an appearance that closely resembles a competitor's — so closely that a purchaser takes one for the other, or assumes the two are connected. For example, a newcomer opens a restaurant and copies the established competitor's entire look: the same interior décor, the same glass terrace with overhead folding doors, the same colours and signage. A passer-by assumes the two are branches of a single chain. The competitor's trademark may not have been infringed, yet the customer is misled as to who backs and owns the restaurant.