False or misleading claims about one's own goods

A false claim may concern the nature of the goods, their durability, their origin, their method of manufacture, the quantity in the package, or their capacity to do what is claimed. This clause covers both the outright lie and the statement that is literally true yet conveys a false overall impression. It appears that, once the public is misled about the goods, unfair competition has occurred. For example, in a television advertisement, a shaving cream "proves" that, in a single stroke, it can shave coarse sandpaper smooth. But what was actually shaved was a different sheet, and genuine sandpaper would have to soak for more than an hour to yield such a result.